Broads Local Action Group

Creating resilient communities, growing businesses and enriching the environmental heritage of the Broads to build a thriving sustainable economy.

The Broads Local Action Group area cuts across the three council districts of Broadland, North Norfolk and Great Yarmouth (note urban Great Yarmouth is not included but all other parts of the Great Yarmouth Borough are).

Also included are the towns of Acle, Wroxham, Stalham and the substantial villages of Martham, Blofield and Brundal as well as all other towns and villages and the ‘very rural’ areas in between. The ‘Greater Norwich’ areas of Sprowston and Thorpe that are located in Broadland are included. All of these areas are possible sources of people and businesses that could benefit from a LIFT funded project.

LIFT Loader Content is currently loading

This map is only an approximation. 

 Broads Local Action Group under LEADER

Under the previous LEADER funding programme, the Broads Local Action Group funded 57 projects, created 105 jobs, and safeguarded a further 78 jobs in the rural economy. Although the original area was split to accommodate more rural areas within Norfolk coming into the programme, the Broads remains a strong landscape with a robust identity.

Continuity through retaining Local Action Group members and having new faces who have given up their time to become members of the steering group, there is an ideal opportunity for carry out the LIFT programme, getting involved and guiding where funding can do the most good for people and businesses in the area. 


Priorities for funding in Broads area are:

Through the LIFT programme, Broads Local Action Group is looking to fund projects that will offer solutions for local businesses and people to:

  • Enable rural businesses to recruit, train and retain staff they need
  • Overcome the barriers faced by many working age residents in rural areas to be ready for, and secure employment, including self- employment


The Broads area has a higher than national average proportion of residents working in basic level jobs and a lower than national average proportion people working in high skilled, professional level jobs.

There is a need to support existing businesses by helping them to ‘upskill’ existing employees with bespoke training packages in order to keep their business operating to capacity and to develop and grow.

Improving English language and basic numeracy, literacy and ICT skills could raise the confidence and prospects of employees and job seekers. This may also encourage those not currently seeking work to enter the local workforce.

LIFT will fund projects that will contribute to positive change to the local economy through support for working age people in the Local Action Group area.