West Norfolk Local Action Group

Creating resilient communities, growing businesses and enriching the environmental heritage of the Broads to build a thriving sustainable economy.

The Broads Local Action Group area cuts across the three council districts of Broadland, North Norfolk and Great Yarmouth (note urban Great Yarmouth is not included but all other parts of the Great Yarmouth Borough are).

Also included are the towns of Acle, Wroxham, Stalham and the substantial villages of Martham, Blofield and Brundal as well as all other towns and villages and the ‘very rural’ areas in between. The ‘Greater Norwich’ areas of Sprowston and Thorpe that are located in Broadland are included. All of these areas are possible sources of people and businesses that could benefit from a LIFT funded project.

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This map is only an approximation. 


West Norfolk Local Action Group under LEADER

West Norfolk Local Action Group is a new group which is geographically coterminous with the Borough Council of King’s Lynn and West Norfolk. The Local Action Group membership is business focused and geographically well spread. Parts of the area were in two successful LEADER areas in the 2007-2013 programme so we aim to draw on this valuable expertise and experience.

The Local Action Group recognises the need to balance economic development with sustainability and the protection of our landscape.

Membership has grown in an iterative process around the desire to tackle the needs of the local area holistically, from the original launch of Norfolk’s Rural Development Strategy in October 2013, to the present day Local Action Group. We consider our Local Action Group to be developed now with the right balance of public and non-public sector, gender, sector and geographic representation.


Priorities for funding in West Norfolk area are:

Through the LIFT programme, Brecks Local Action Group is looking to fund projects that will offer solutions for local businesses and people

  • Enable rural businesses to recruit, train and retain staff they need
  • Overcome the barriers faced by many working age residents in rural areas to be ready for, and secure employment including self- employment.

The Brecks area has a higher than national average proportion of residents working in basic level jobs and a lower than national average proportion people working in high skilled, professional level jobs.

There is a need to support existing businesses by helping them to ‘upskill’ existing employees with bespoke training packages in order to keep their business operating to capacity and to develop and grow. 

Improving English language and basic numeracy, literacy and ICT skills could raise the confidence and prospects of employees and job seekers. This may also encourage those not currently seeking work to enter the local workforce.